- January 17, 2018
- Blog , The Trusted Navigator - Bernhard Koepp
The Death of “New Normal” – Preparing for Normal
The term, New Normal became the new paradigm in business and economics to describe the financial environment in the wake of the 2008 crisis and the global recession that followed. Mohammed El-Erian, the then head of PIMCO, first used the term in 2010 in a lecture titled “Navigating the New Nor...